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We write about strategy, AI tools, brand building, the business of marketing, and the ethics most agencies will not touch. Read a few pieces, then subscribe and get the next one in your inbox.

What We Cover

Five Things We Write About

The Core
Strategy

We write strategy that holds up after the meeting ends.

AI Tools for Real Businesses

Every tool is tested before we recommend it.

Brand Building

A brand should reflect the real quality of the business.

The Business of Marketing

We follow where the money actually goes.

Ethics and Anti-Extraction

We cover the parts most agencies avoid.

Latest

From the Substack

Strategy
Your marketing should match the quality of your business
On the Substack
AI Tools
The AI workflows we actually use, and the ones we skip
On the Substack
Ethics
Anti-extraction marketing, and why it wins
On the Substack
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